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In a previous post I talked about 5 ways epoxy flooring manufacturers can get better performance in the field, but even with
that covered the challenge is really only half over.
To build a strong epoxy flooring manufacturing business, you now need to take that philosophy and piece together a range of products that fill the needs of your customers. With the endless list of raw materials available, the danger is falling into the trap of stocking a million different drums from a thousand different suppliers and needing a factory the size of city block to even get started.
How can you go about putting together an epoxy flooring range in a less daunting, more controlled manner? The answer is: do more with less!
To do this well, you can’t madly throw together a group of products together and hope they magically work. Your approach has to be more measured and strategic. There are many ways you can go about it, but I’ll tell you the one that’s worked for me.
Basically it involves creating a versatile base product as your starting point, e.g. a clear, general-purpose epoxy binder, and building a range on top of that with the same small group of raw materials. Simple as that, huh? Of course it sounds a lot easier than it is, but it’s something I believe you should aim for right at the start otherwise you can create a painful rod for your own back.
I know what you’re thinking: “How do I even begin to assemble such a group of raw materials?” To make your task a bit easier, I’ve put together a checklist of 10 questions to ask when starting out with your epoxy flooring manufacturing endeavours:
Using a checklist like this is a good way to assemble the type of epoxy flooring range I’m talking about and, over time, it will deliver a number of benefits in addition to better inventory management.
First of all, it helps you get to know a small group of raw materials intimately rather than spreading yourself thin across a huge pile. The sort of knowledge is invaluable when it comes to areas like troubleshooting and product development. In my own experience, we ended up educating some raw material suppliers about their own products rather than the other way around!
Secondly, it can lead to a simpler, more logical product hierarchy that helps customers with product selection.
Finally, it helps form a range of epoxy flooring products that actually stand for something. Such a checklist forces you to stay consistent in your raw material choices, which means staying true to your formulation philosophies and strengthening your brand in the process.
Real World Epoxies has formulated, manufactured and supplied high-quality epoxy flooring systems and products for more than two decades. We stand behind our products because we only use proven, high-quality materials that we know will perform as expected. You can trust our epoxy flooring systems for your epoxy flooring project.
Let us help you with your epoxy flooring needs when you fill out one of our contact forms or call us on 1300 EPOXIES (1300 376 943).
To help build a strong resin flooring industry that sits alongside timber, carpet, tiles and vinyl as a mainstream flooring option.
To eliminate preventable failures
that hurt the resin flooring industry
and prevent it from reaching its full potential.