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Designer epoxy flooring

What is designer flooring?

A Baskin Robbins store with the designer epoxy floor that was customised to match their new branding.

The term designer flooring is tossed around often in the industry, but the actual meaning may have been somewhat lost along the way.  What is designer flooring? What does it involve?

For some it means pretty much the same as high-end flooring - high-quality, premium flooring that’s designed to impress. While impeccable standards are of course a big part of designer flooring, there’s also a whole lot more that comes into it and separates genuine designer floors from the rest. As you will see from the tips below, good looks aren’t the only thing a genuine designer floor has to offer.   

What are our top designer epoxy flooring tips?

  1. Effort and support - The easiest way to tell if you’re getting a genuine designer floor is how much design work goes into it. Is the flooring company committed and working hard to design a floor that meets your individual needs, or are they pointing to a range on a shelf? True designer floors don’t happen overnight, as demonstrated by the 10-week creative journey we took with Baskin Robbins when they approached us to design a floor for their new-look stores:

    • Week 1 - Ice cream on floor concept developed, hard samples produced.
    • Week 2 - Sell floor design to the customer.
    • Week 3 - Hone in on suitable colour scheme.
    • Week 4 - Determine how concept would work in various locations with different layouts and maintenance regimes.
    • Week 5 - Revise floor design in light of considerations.
    • Week 6 - Fine tune colour scheme and present alternative design options.
    • Week 7 - Settle on floor design and finish.
    • Week 8 - Trial design with respect to lighting, fit out etc.
    • Week 9 - Optimise colour scheme.
    • Week 10 - Final approval of floor design and confirm project pricing ready for install.

    Obviously not every design takes that long either, but it does go to show how some companies are
    willing to keep working until their customers are completely satisfied.

  1. Capability - The ability to customise is naturally an important element to any designer floor, especially resin designer flooring. As mentioned on the decorative epoxy flooring page, not everyone can deliver in this regard. Many can give you some sort of one-off floor design by swirling pigments, but what if you want to step it up from there? What if you want unique colours or patterns, or both? What if you want to change the gloss level or introduce a degree of non-slip? What if you want to see it all on a sampleboard beforehand? These are much more difficult things to offer and will only be within the scope of genuine designer flooring.

  2. Practicality - A designer resin floor may look amazing, but if it takes 10 coats to get the finish then it’s probably going to be far too expensive and take far too long to install for most people. A good designer floor should look fantastic and still fall within practical budgets and time frames.

Take care and keep smiling,

Jack Josephsen

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