IT'S TIME TO WORK SMARTER, NOT HARDER
With our country struggling to cope with a virus pandemic and collapsing economy, it’s almost certain there are going to be less flake flooring jobs out there.
How are you planning to get through this period?
Are you going to drop your price and start using cheaper products? That just means you’ll have to work harder and win more jobs to make the same profit.
Or, are you going to get smarter about it?
Times have changed, so you’ve got open your mind to different systems that enable you to do a better job, more efficiently, and more profitably.
For flake floors, this means:
A system with proven products that actually work. When you’re done, you’re done. No staining, lifting, premature wearing or the other cheap
A system that is finished in two half-days instead of 4-5 (without all the challenges of polyaspartics).
- A system that offers real value for the client and is easy to sell, so you can get paid what you’re actually worth.
Believe it or not, such a flake floor does actually exist and comes in the form of a simple two-coat system – one basecoat and one topcoat. That’s it!
Plus, it’s already being used by applicators who have decided to work smarter, not harder. You can listen to one of those applicators talk
through how it works in these videos:
And, catch a glimpse of the two coats being applied here:
How would you feel if YOU had a bread and butter flake system that worked beautifully and allowed you to get the job done in just two half-days to go chase more work? You can’t see it in the video, but what if this system also didn’t stink out the whole place, so you could win jobs off the most sensitive clients? And no, I’m not talking water-based either.
These are all things you can take advantage of right now, just like the applicator in the videos did. After 15 years in the industry, he thought knew flake flooring until he learned there was a smarter way. This is what he had to say:
The global crisis is forcing everyone to make changes in their business in order to survive. Sticking to old habits that were “good
enough” during the good times isn’t going to cut it. The ability to do a flake floor in two half-days not only means less effort and less
travel, but it means you’re left with more time to win the jobs that are out there.
It just makes more sense, doesn’t it?!
Working smarter isn’t just about getting through a global crisis. It’s about making the right changes for you and your business, and will mean different things for different installers.
The installer in the videos switched to the Garage Granite system because he was rashing up with polyaspartics. He didn’t want a lifetime of skin problems, but he wanted to keep offering a finished floor inside two days. So, he decided to work smarter.
Here is why other installers changed:
- One was sick of the traditional PUs staining.
- One realised he could easily do a double garage by himself in just two trips.
- One was sick of getting bald patches in the flake from using water-based epoxies.
- One did a side-by-side test of abrasion and saw the difference first hand.
- One was tired of doing 5 trips to site just to do one garage.
- One was worried about exposing his client’s kids to solvent odours.
- One was tired of getting a sore throat and stinging eyes. He also had yellow eyes!
- One realised he was getting a “headache high” while driving the van home after a job. His partner made the point he was a different person on topcoat days.
- One didn’t want to risk putting solvents through the air conditioning system of a building.
All of these were good reasons to work smarter.
Flake flooring is the bread and butter of the resin flooring industry and there has never been a better time to work smarter.
In the list above I gave some reasons why installers had chosen to work smarter, but there was a big one left out – one that applies to every installer that’s ever tried to run a successful resin flooring business:
The fear of staining, lifting, premature wearing, and other problems, that lead to call-backs.
In tough times, where winning work and getting paid is at a premium, you need a system that is going to keep the client happy for more than a few weeks or months. You need a system that you can bank on, so you can actually keep your profit and not whittle it away going back to fix problems.
The garage flooring project featured in the videos above was a challenging job. It had a north-facing aspect and a protruding front edge exposed to UV, two nosings that copped the full brunt of the cars on entry, and low-profile tyres that tend to be a bigger risk for staining and lifting.
You can see here how it’s held up after almost 12 months of service: